Hey guys! Ever heard of Project Rushmore? If you're a Harley Davidson enthusiast, this is something you definitely need to know about. It was a game-changer for Harley, and today, we're diving deep into what it was all about. Let's get started!

What Was Project Rushmore?

Project Rushmore was more than just a simple update; it was a comprehensive overhaul of Harley-Davidson's touring motorcycles. Launched in 2014, it represented a massive effort by Harley-Davidson to enhance the rider and passenger experience through improved design, functionality, and technology. The project was driven by direct feedback from Harley owners and riders, making it a truly customer-centric initiative.

The main goal of Project Rushmore was to address common complaints and desires voiced by Harley-Davidson's loyal fanbase. Riders wanted better performance, more comfort, enhanced infotainment systems, and updated styling. Harley-Davidson took these requests seriously, investing significant resources into research, development, and testing. The result was a series of significant upgrades and new features that revitalized their touring lineup.

One of the key aspects of Project Rushmore was the focus on four primary areas: control, infotainment, feel, and styling. Each of these areas received targeted improvements designed to make the riding experience more enjoyable and comfortable. For example, under 'control,' Harley-Davidson introduced linked brakes, improved ABS systems, and refined handling characteristics. In the 'infotainment' category, they developed new, user-friendly systems with features like GPS navigation, Bluetooth connectivity, and enhanced audio performance. 'Feel' improvements included redesigned seats, optimized ergonomics, and better airflow management to reduce heat felt by the rider and passenger. Finally, 'styling' updates provided a more modern and streamlined look while retaining the classic Harley-Davidson aesthetic.

The impact of Project Rushmore on Harley-Davidson's product line was profound. The updated models quickly gained popularity, and the project was widely regarded as a success. By listening to their customers and responding with meaningful improvements, Harley-Davidson strengthened its brand loyalty and attracted new riders to the touring segment. The innovations introduced through Project Rushmore have continued to influence subsequent Harley-Davidson models, ensuring that the company remains competitive and relevant in the motorcycle market. The commitment to ongoing improvement and customer satisfaction demonstrated by Project Rushmore set a new standard for Harley-Davidson, solidifying its position as a leader in the motorcycle industry.

Key Improvements and Features

Alright, let’s break down some of the coolest and most impactful improvements that came out of Project Rushmore. These upgrades touched almost every aspect of the bikes, making them better in pretty much every way. Here’s the lowdown:

Enhanced Engine Performance

One of the most significant upgrades was to the engine. Project Rushmore brought about improvements to the Twin Cam 103 engine, providing more power and better cooling. Riders immediately noticed the difference in throttle response and overall performance. The updated engine delivered more torque at lower RPMs, making it easier to handle during slow maneuvers and providing stronger acceleration when needed. The improved cooling system also helped to reduce engine temperatures, enhancing rider comfort, especially during long rides and in hot weather conditions.

Furthermore, the engine enhancements included redesigned cylinder heads and improved airflow, which contributed to the increased power output. The changes were not just about adding raw horsepower; they were also about making the engine more efficient and reliable. Harley-Davidson engineers focused on optimizing the combustion process to ensure smooth and consistent performance across the entire RPM range. This resulted in a more refined and enjoyable riding experience, with less vibration and a more responsive feel.

The enhanced engine performance was a direct response to customer feedback. Harley-Davidson owners had long desired more power and better cooling, and Project Rushmore delivered on both fronts. The improvements not only made the bikes faster and more capable but also enhanced their overall usability and comfort. This focus on real-world performance improvements was a key factor in the success of Project Rushmore, demonstrating Harley-Davidson's commitment to meeting the needs and expectations of its riders.

Improved Aerodynamics and Comfort

Harley-Davidson also focused on making the bikes more comfortable for long rides. Project Rushmore introduced improved aerodynamics to reduce wind buffeting, redesigned seats for better support, and new fairings that offered better protection from the elements. These changes collectively made a huge difference in rider and passenger comfort, allowing for longer and more enjoyable journeys.

The aerodynamic improvements included new fairing designs that were tested in wind tunnels to optimize airflow. The goal was to reduce the amount of wind hitting the rider and passenger, thereby minimizing fatigue and improving stability at high speeds. The redesigned seats featured improved cushioning and ergonomic shaping, providing better support for the lower back and reducing pressure points. This allowed riders to maintain a comfortable posture for extended periods, without experiencing discomfort or soreness.

In addition to the fairings and seats, Project Rushmore also included improvements to the bike's suspension system. The updated suspension components provided a smoother and more controlled ride, further enhancing comfort and reducing rider fatigue. These changes were particularly noticeable on rough roads or during long-distance touring, where a comfortable and stable ride is essential. By addressing multiple aspects of rider comfort, Harley-Davidson demonstrated its commitment to providing a premium touring experience that catered to the needs of its customers.

Advanced Infotainment Systems

The infotainment systems got a major overhaul too. Project Rushmore brought in user-friendly touchscreens, GPS navigation, Bluetooth connectivity, and enhanced audio systems. These features made it easier to stay connected and entertained on the road. The new systems were designed to be intuitive and easy to use, even while wearing gloves. The GPS navigation provided clear and accurate directions, while the Bluetooth connectivity allowed riders to pair their smartphones and listen to music or make phone calls hands-free.

The enhanced audio systems delivered crisp and clear sound, even at high speeds. The systems were designed to be easily customizable, allowing riders to adjust the volume, balance, and tone to their preferences. Some models also included intercom systems, allowing riders and passengers to communicate with each other during the ride. These advanced infotainment features transformed the riding experience, making it more enjoyable and convenient.

Harley-Davidson recognized that modern riders expect to stay connected and entertained while on the road, and Project Rushmore delivered on these expectations. The new infotainment systems not only provided practical features like GPS navigation but also enhanced the overall riding experience by offering entertainment and communication options. This focus on technology and connectivity helped to attract new riders to the Harley-Davidson brand, while also satisfying the needs of existing customers.

Enhanced Control and Safety

Safety was another big focus. Project Rushmore included features like linked brakes, improved ABS (Anti-lock Braking System), and brighter headlights. These enhancements improved the bike's handling and made it safer to ride in various conditions. The linked brakes provided more balanced braking performance, while the improved ABS helped to prevent wheel lockup during emergency stops. The brighter headlights enhanced visibility, making it easier for riders to see and be seen by other motorists.

In addition to these features, Project Rushmore also included improvements to the bike's chassis and suspension. The updated chassis provided a more stable and controlled ride, while the refined suspension components absorbed bumps and vibrations more effectively. These changes collectively enhanced the bike's handling and made it more predictable, giving riders greater confidence in their ability to control the motorcycle.

Harley-Davidson's commitment to safety was a key aspect of Project Rushmore. The company recognized that safety is a top priority for riders, and they invested significant resources in developing and implementing advanced safety features. These enhancements not only made the bikes safer to ride but also helped to reduce the risk of accidents and injuries. By prioritizing safety, Harley-Davidson demonstrated its dedication to the well-being of its customers and its commitment to providing a safe and enjoyable riding experience.

Why Project Rushmore Was a Big Deal

So, why was Project Rushmore such a game-changer for Harley-Davidson? There are a few key reasons. First off, it showed that Harley was really listening to its customers. By incorporating rider feedback into the design and engineering process, Harley-Davidson created bikes that truly met the needs and desires of its target audience. This customer-centric approach helped to strengthen brand loyalty and attract new riders to the brand.

Secondly, Project Rushmore demonstrated Harley-Davidson's commitment to innovation and continuous improvement. The company invested significant resources in research and development, resulting in a series of significant upgrades and new features. This commitment to innovation helped to keep Harley-Davidson competitive in the motorcycle market and solidified its position as a leader in the industry.

Finally, Project Rushmore revitalized Harley-Davidson's touring lineup. The updated models were more comfortable, more powerful, and more technologically advanced than their predecessors. This made them more appealing to a wider range of riders and helped to boost sales. The success of Project Rushmore proved that Harley-Davidson could successfully adapt to changing market conditions and continue to deliver high-quality motorcycles that riders loved.

Models That Benefited from Project Rushmore

Many Harley-Davidson models benefited from the improvements introduced by Project Rushmore. Some of the most notable include:

• Harley-Davidson Road Glide: The Road Glide received a major facelift with a new frame-mounted fairing, improved aerodynamics, and updated infotainment system.
• Harley-Davidson Street Glide: The Street Glide also got a significant upgrade with a new infotainment system, enhanced engine performance, and improved comfort features.
• Harley-Davidson Electra Glide: The Electra Glide, a classic touring model, benefited from the Project Rushmore upgrades with improved handling, enhanced comfort, and a new infotainment system.

These models and others saw substantial improvements that made them more enjoyable and capable touring machines.

The Legacy of Project Rushmore

The impact of Project Rushmore is still felt today. Many of the technologies and design elements introduced during that project have been carried over to subsequent Harley-Davidson models. The focus on customer feedback and continuous improvement remains a core part of Harley-Davidson's product development process. Project Rushmore set a new standard for Harley-Davidson, solidifying its position as a leader in the motorcycle industry.

So, there you have it! Project Rushmore was a pivotal moment for Harley-Davidson, bringing about significant improvements in performance, comfort, and technology. If you're a Harley enthusiast, understanding Project Rushmore gives you a deeper appreciation for the bikes we love to ride. Keep the rubber side down, and I'll catch you on the road!